Maris, a self-initiated UI Figma design project for a fictional high-end fragrance company, began as a creative challenge to revamp the online presence of a luxury scent brand. The fictional client's request was to create a seamless, intuitive e-commerce platform, placing the product at the forefront while maintaining consistent branding that resonates with the brand's luxurious persona. Maris, a fine perfumery and scent company, prides itself on meticulous craftsmanship, intentional ingredients, and a commitment to sensory pleasure.
Maris is a high end fine perfumery and scent company that offers body perfumes as well as fragrances for the home. The client’s current online platform lacked brand and visual consistency and the user-journey was bulky, uninformative and overwhelming. They tasked me with completely overriding their existing website UI design, offering a clear, refreshed and sophisticated solution that aligns more with the brand’s ethos and personality.
In the research and discovery phase, I took two distinct approaches, examining social media profiles and competitor websites, such as Le Labo, to understand the target audience's characteristics and preferences. With these insights, I created brief branding guidelines, defining Maris's identity through mission statements, colour palettes, typography, and photography assets.
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Moving onto wireframing, I designed low-fidelity wireframes on Figma, prioritising content layout and the user journey, with a specific focus on the booking process. Branding integration (colour palette and typography) emphasised the high-end aesthetic and using sophisticated imagery reinforced the brand's visual identity/personality. Maris's visual identity, characterised by a natural and earthy colour palette, was designed to highlight the brand's commitment to sourcing high-quality, natural ingredients.
Prototyping during the wireframing phase guaranteed an efficient and error-free customer booking experience, with additional emphasis on overall functionality. I also designed an Email Newsletter Campaign for Maris, to enhance online engagement and further promote Maris’ products.
Reflecting on this UI Figma design project, it shows my ability to merge a companies brand with functional user experience, resulting in a sophisticated online platform for a fictional high-end fragrance company. The lessons learned contribute to my expertise by reinforcing the importance of comprehensive research, strategic wireframing, and a focus on user journeys in crafting visually cohesive and functional digital experiences.